• Application Deadline: Wed, 14 Jun 2023 00:00:00 GMT
• Position: Head of Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Summary

• To lead the design and implementation of all Marketing strategies to achieve the goals for all the microfinance banking products.


• The Head of Credit & Marketing is expected to provide leadership within the Micro-Finance bank to ensure timely and successful development and implementation of the banking product and service ideas, key to the business performance and growth.

Key Responsibilities

• Oversee the articulation and execution of the Bank’s marketing strategies, ensuring alignment with the overall corporate strategy, goals and objectives


• Head of Credit and Marketing is responsible for Supervision of all Business Development initiatives, Personnel and Resources.


• Build the Bank’s profile and brand image in the market through sustained campaigns


• Provide effective leadership guidance in business development strategy


• Achieve overall profitability target of the microfinance bank


• Implement and execute regular sales activities to generate business


• Lead generation through organised sales presentations to prospects


• Team Leadership; collaborate with staff to ensure successful execution of designated strategies.


• Interview prospective clients


• Inspect prospective client's business to ascertain its viability and assessment of collateral


• Write reports for granting of loan facility


• Monitor approved loans and advise clients on good management practices


• Consistently adhere to regulatory standards.

Qualifications

• Bachelor's Degree in Business, Accounting, Finance, Economics or any field.


• Minimum of 7 years hands-on Micro-finance banking experience in credit and marketing


• Experience in Banking and Product analysis and growth


• Proficiency in using Microsoft Office Tools


• Proved experience in training and research is an advantage.

Requirements:

• Professionalism, integrity and commitment to social mission of Micro-finance banking.


• Strong business acumen and Knowledge of low income market


• Comprehensive knowledge of Micro-finance banking products, marketing and business development


• Sound knowledge of Micro-finance services, procedure, laws and regulations


• Strong analytical skills


• Knowledge of micro, small and medium enterprise market.


• Strong oral and written communication skills


• Strong general management and people skills.