Job Description
Description
- We need an experienced Digital Marketer with a track record of marketing software solutions or something similar with a proven progressive result.
- Our ideal candidate should be innovative and creative in improving the brand, generating leads and carrying out the following responsibilities listed below.
- Plan and Execute all Web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- SEO: On specific key words (Microsoft Partners, Microsoft Business Central Consultants, Microsoft Dynamics 365 Training in Nigeria etc.,
- SEM: Google AdWords (Search & Display Advertising Campaign)
- Email Marketing: Set up an emailing platform and draft your calendar for email marketing including Newsletter, Blogs and others.
- Draft Digital Marketing Plans
- You will create plans that will generate Leads, Opportunities, Brand Awareness and Revenue through sales, trainings, software license subscription and software implementation
Social Media Management:
- Design Banners and flyers, create content, Design, build, and maintain our social media handles and brand.
- Create social media content (content calendar):
- Social media marketing
- Social Media Post Ideas.
- Generate Social Media reports on a weekly/two weeks basis.
Plan and Create Product and Brand Videos:
- Videos of product features and benefits
- How2Do Videos
- ZPP Videos
- Testimonials and more
Measure and Report Performance of all Digital Campaigns Against (ROI and KPIs):
- Weekly reporting on all digital marketing activities.
- Social Media (Impressions, Reach, Engagements, Content Interactions, Followership)
- Email Opens and Clicks
- Website Traffic
- Achievements Challenges
Plan and Execute Webinar and Online Training:
- Create a Webinar & Training calendar for the year, plan and execute all webinar throughout the year.
Lead & Prospect Generation:
- We need to generate 30 Leads per month from our various social media handles and 1000 prospects from mining emails and contact details online or using prospect generating software.
Brand Awareness Creation:
- Social media marketing
- Issuing online questionnaires.
- Newsletters / Blogs / eBooks/Articles
- Demo videos
- How2Do Videos
- Setting Trends on social media
- White Paper
- Brand Influencers
- Info-graphics
- Adverts
- SEO / SEM
- Gathering and pushing out testimonials.
- Free downloadable brochures
Requirments
- Interested candidates should possess a Bachelor's Degree in relevant fields with 3 - 5 years work experience.
Salary
N200,000 - N250,000 monthly.