• Application Deadline: Fri, 30 Jun 2023 00:00:00 GMT
• Position: Senior Marketing Manager (Insurance)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Brief

• Insurance marketing managers are responsible for developing and executing marketing strategies that increase the visibility and profitability of insurance products and services.


• They ensure that customers’ needs are identified while also creating effective marketing campaigns.

Job Description

• Develop and execute marketing strategies: Develop marketing plans and strategies to promote insurance products and services. Collaborate with other marketing professionals to ensure a cohesive marketing message across all channels.


• Conduct market research: Analyze market trends and customer needs to identify potential opportunities for new insurance products and services. Use this information to create marketing campaigns that target specific customer segment.


• Manage marketing budget: Allocate marketing resources effectively to achieve business objectives while staying within budget constraints.


• Create marketing materials: Develop marketing collateral such as brochures, presentations, and advertisements to promote insurance products and services.


• Monitor campaign performance: Track and analyze the performance of marketing campaigns to assess effectiveness and make necessary adjustments.


• Collaborate with other departments: Work with other departments to ensure that the marketing strategy aligns with the overall business goals.


• Sales and business development: Generate leads, nurture prospects and close deals. This includes identifying potential customers, building relationships with them and converting them to clients.


• Customer Retention: Maintain cordial and professional relationship with clients while also expanding your network to build your client base.


• Stay up-to-date on industry trends: Stay informed about changes in the insurance industry and emerging trend to stay ahead of the competition.

Requirements

• Bachelor's Degree in a related field.


• Minimum of 10 years of experience in insurance marketing, preferably in the financial and Investment Broker Industry.


• Candidates with MSc degree is an added advantage


• Membership to CIIN or any other relevant certification is a plus


• Strong understanding of insurance products and services.


• Proven track record of developing and executing successful marketing campaigns.

Skills and Competencies:

• Ability to identify and grow a strong customer base; and develop the insurance brokerage business.


• Strong analytical and problem-solving skills.


• Excellent interpersonal and communication skills, both verbal and written.


• Ability to work collaboratively with cross-functional teams.


• Proficient in Microsoft Office and marketing automation software.


• Knowledge of social media marketing is a plus.


• Strong decision-making and leadership skills.


• Excellent negotiation and persuasion skills.


• Attention to details.


• Outstanding time management skills.