Job Description
About the job
- Evaluating new business development opportunities, including analyzing potential markets, assessing client needs, and identifying competitors
- Developing a plan for growth that includes goals, strategies, and tactics for increasing market share in existing markets or creating new ones
- Developing and implementing new products or services that meet customer needs, such as new software applications or mobile apps
- Creating and implementing strategies to acquire new customers or increase sales to existing customers
- Researching new technologies that could have an impact on the company’s industry or business model
- Analyzing the company’s financial performance against its competitors
- Designing and implementing strategic plans for the company’s future growth or restructuring to help it meet its goals
- Drive execution of go-to-market product strategies, ensuring that they result in significant funnel growth/new customer wins based on the value proposition.
- Create a strategic plan for revenue growth by channel & managed multiple cross-functional teams
- Drive collaboration with the Product Development team to document feedback and shape the product roadmap.
- Define the key marketing priorities and KPIs with the product team.
- Define insights, hypothesis, and roadmap of testing as well as market priority for the African market.
- Drive A/B and multivariate testing programs to continually improve ad and channel performance.
Requirements and Qualifications
- Bachelor’s degree in marketing, business, or related discipline
- MBA or other advanced degrees
- Experience working in a startup or high-growth environment
- Experience with CRM software and marketing automation tools
- 8+ years of experience in marketing, sales, business development, or related field
- Proven track record of success in developing and executing the growth strategy
- Experience building and leading high-performing teams
- Excellent analytical skills and experience using data to inform decision-making
- Strong project management skills and ability to execute multiple initiatives simultaneously
- Outstanding written and verbal communication skills