• Application Deadline: Fri, 13 May 2022 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

JOB DESCRIPTION

As a Digital Marketing Manager you are responsible for developing and implementing strategies that promote a company or brand's products. You’ll help manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience. If you live and breathe digital marketing, we want to talk to you.

DUTIES AND RESPONSIBILITIES 

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  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

  
  


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  Design, build and maintain our social media presence.

  
  


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  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  
  


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  Identify trends and insights, and optimize spend and performance based on the insights.

  
  


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  Brainstorm new and creative growth strategies.

  
  


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  Plan, execute, and measure experiments and conversion tests

  
  


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  Collaborate with internal teams to create landing pages and optimize user experience

  
  


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  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  
  


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  Instrument conversion points and optimize user funnels.

  
  


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  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.