Sales & Marketing Executive at ECLAT HR Consulting

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
48403
Job Views
122

Job Description



Responsibilities


The ideal candidate will (but not limited to)



  • Create and upload content and images on the organization's website and all social media handles.

  • Develops and maintains positive business relationships with prospective and existing clients.

  • Consult with staff to understand the goals and scope of the desired marketing program.

  • Write and dispatch email marketing campaigns.

  • Research new online media opportunities that may benefit the business including mobile, social media, and development of blogs and forums.

  • Develop graphical designs such as posters, webinar materials, articles, billboards, proposals for the website, and eye-catching creative briefs for social media platforms.

  • Analyze existing website traffic and internet activities related to the company and services.

  • Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.

  • Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product and service.

  • Oversee the implementation of online marketing plans; compile and analyzes data to measure the effectiveness of such plans.

  • Provide accurate reports and analysis on campaign to company management to demonstrate effective return on investment (ROI).

  • Identify and recommend improvements and modifications to existing programs and additional or new marketing strategies and opportunities.

  • Ensures projects are completed on time and on budget.

  • Collaborate with and coordinate communication among information technology, sales, research, and other departments to complete projects.


Education and Experience



  • B.Sc. in Marketing, Business Management, or any other related field.

  • Minimum of 1-3 years experience in a similar role.

  • Proven experience in managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns. 

  • Proven experience with website analytics tools (e.g. Google Analytics, Hootsuite, Net Insight, Omniture, Web Trends, Google AdWords, Keyword Planner, Search Console).

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

  • Understanding of our target audience and how to reach them.


Required Competencies:



  • Strong verbal communication and articulation skills.

  • Attention to detail and accuracy.

  • Solid understanding of performance marketing conversion and online customer acquisition.

  • Ability to work independently and flexibly.

  • Capacity to prioritize and work across multiple projects.

  • Proficiency in Graphic designing, Ms Excel, power point and Word.

  • Ability to work with less or no supervision.


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