• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About the job

• The Brand Manager has the responsibilities to develop and execute marketing programs that increase brand identity and brand awareness.


• The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.

Responsibilities

• Development of the brand marketing strategies to establish strategic direction and program positioning.


• Developing and implementing strategies that resonate with the target market.


• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.


• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.


• Building brand awareness and increasing brand value and profitability.


• Researching and analysing consumer behaviour, market trends and competitor activity.


• Understand the products and services offering and approach of key competitors.


• Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.

Qualifications

• Bachelor's degree or equivalent in Marketing


• 3+ years' brand management or marketing experience