• Application Deadline: Tue, 15 Aug 2023 00:00:00 GMT
• Position: Media Planner


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Collect and analyze market data


• Identify target audiences and understand their behavior and habits


• Determine the best media outlet mix for our campaigns


• Optimize ad campaigns according to geographic exposure, frequency, time spans and more


• Allocate budgets and monitor costs


• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)


• Evaluate the success of media strategies and campaigns

Requirements

• Proven experience as a Media Planner; experience in digital media is preferred


• Broad knowledge of media channels


• Familiarity with campaign evaluation metrics and media buying


• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)


• Excellent communication and teamwork skills


• An analytical mind with an aptitude for statistics and math


• Strong decision-making skills

Qualification

• BA/BSc/HND