Our Client is a trailblazing real estate technology startup that is revolutionizing the way people rent, and invest in properties.
They leverage innovative technology solutions to provide a seamless and transparent real estate experience to customers.
With a strong focus on user-centric design and data-driven insights, they aim to disrupt the traditional end-end property rental and empower both property owners and tenants with the tools they need to make informed decisions.
Role Overview:
As the Chief Growth Officer (CGO), you will play a crucial role in driving the overall marketing strategy and establishing our brand presence in the Nigerian real estate market. you will be the driving force behind our strategic growth initiatives.
You will lead our expansion efforts, identify new market opportunities, and forge strategic partnerships to accelerate our reach.
This pivotal role demands a visionary leader who can think outside the box, inspire teams, and create scalable growth strategies that fuel our success.
You will lead a marketing team and collaborate with cross-functional teams to ensure marketing efforts align with the business goals.
Responsibilities:
Develop and execute the overall marketing strategy to drive brand awareness, user acquisition, and customer engagement.
Develop and execute a comprehensive growth strategy to drive revenue, market share, and customer acquisition.
Identify new market opportunities, emerging trends, and potential partnerships to fuel company growth.
Define and refine our brand positioning, messaging, and target audience segments.
Lead the exploration and expansion into new geographies.
Lead the creation and implementation of multi-channel marketing campaigns, including digital advertising, content marketing, social media, events, and PR.
Build and manage a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration.
Utilize data analytics and customer insights to optimize marketing campaigns, measure performance, and drive continuous improvement.
Collaborate with the product team to align marketing strategies with the product roadmap and feature launches.
Identify and pursue strategic partnerships and collaborations to expand our market reach.
Stay up-to-date with industry trends and the competitive landscape to drive innovation and differentiation.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (MBA is an added advantage).
At least 6 years of proven experience as a senior marketing leader, ideally in the real estate industry.
Proven track record of driving growth and scaling businesses.
Strong strategic thinking and the ability to translate ideas into actionable plans.
Demonstrated success in building and executing effective marketing strategies that drive growth and customer acquisition.
Deep understanding of growth strategies, business development, and partnership management.
Demonstrated ability to identify and capitalize on market opportunities to achieve exponential growth.
Solid understanding of digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
Experience with data analytics and marketing automation tools.
Excellent leadership skills with the ability to inspire and motivate a team.
Exceptional leadership and communication skills, with the ability to inspire and motivate teams.
Entrepreneurial mindset with a passion for innovation and disruption.
Experience in real estate technology, property-tech, or related industries is a plus.
Why Join Us:
Opportunity to be part of a fast-growing real estate tech startup and shape its future.
A collaborative and entrepreneurial work environment that encourages creativity and innovation.