• Application Deadline: Wed, 21 Jun 2023 00:00:00 GMT
• Position: Analyst - Research and Market Insight, Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 7 years


• Location Lagos


• City Ikoyi


• Job Field
  

Job Identification: 2798

Mission

• To provide consumer insight through environmental scanning and research activities in areas of concern for the business to either track and or obtain customer insights, market intelligence, economic and competitive intelligence/research etc.


• To overlay insights generated from the external environment on the internal customer data from the BIB data warehouse.

Description

• Analyze raw data, write and interpret research reports for internal studies, and summarize external ones.


• Extract internal data from the data warehouse and various sources to draw insights.


• Transform and analyze data for proper reporting and analysis.


• Disseminate information to the relevant parties in simple and actionable formats.


• Coordinate research requirements for different business units.


• Track economic, market, industry, and competitive trends to provide business insights.


• Liaise with agencies to analyze and report research results for both qualitative and quantitative studies and other types of research.


• Identify and apply new global tools, methods, and approaches in market research.


• Build analytical tools and models for use in the formulation of research analyses.


• Develop strategies to foster the retention of high value segments of the market.


• Ensure a reduction in wait time for analysis, to enable the business to make decisions faster, thereby reducing costs due to delays in making decisions.

Requirements

Education:

• First Degree in any related discipline


• Fluent in English

Experience:

• 3 - 7 years’ experience including:
  
  
  
  • Proficient use of SQL, SAS, Excel and PowerPoint for data extraction, analysis and presentation.
  
  
  • Work experience in a research or consultancy environment.