Agency Growth Manager at KingMakers

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
48925
Job Views
68

Job Description



Role Overview:



  • As Agency Growth Manager, you be responsible for analyzing data related to retail/agency operations, customer behavior, and market trends to drive data-informed decision-making and optimize retail strategies for maximum growth.

  • The ideal candidate will have a strong background in data analysis, statistical modeling, and data visualization, with experience in the retail industry and a solid understanding of the sports betting business.

  • The Agency Growth Manager would lead a team of Junior data analysts and will work closely with cross-functional teams, including marketing, product, payments, customer experience and finance, to provide actionable insights that support the company's agency objectives and drive business growth.


What You Will Be Doing:



  • Lead the development and implementation of data-driven growth strategies in Agency operations

  • Conduct data analysis on agency operations data to identify trends, patterns, and opportunities for growth optimization.

  • Develop and maintain predictive models and algorithms to forecast agency performance, and market trends to inform strategic decision-making.

  • Model out commission & bonus structures to deliver the best value.

  • Design and implement experiments and A/B tests to evaluate the effectiveness of various agency strategies, Bonus promotions, and initiatives, and provide recommendations for optimization.

  • Create and deliver clear and actionable data-driven insights, reports, and visualizations to stakeholders, including retail operations teams, marketing teams, and executives, to drive data-informed decision-making.

  • Track key performance indicators (KPIs) for retail operations, establish data tracking mechanisms, and monitor performance metrics, providing recommendations for improvement.

  • Conduct ad-hoc analysis and generate insights to support retail initiatives, such as pricing analysis, promotion effectiveness, and Agent segmentation.

  • Stay updated with industry trends, best practices, and emerging technologies in data analytics and retail to continuously improve data analysis methodologies and techniques.


What You Need for This Role:



  • 7 + years experience in Analytics

  • Solid SQL & Python skills – ability to query and transform data for analytics using SQL, Python

  • Python or similar data coding skills is an advantage.

  • Demonstrated ability to understand business dynamics and turn this understanding into key metrics and dimensionality.

  • Experience working in a Microsoft BI environment (Power BI, SSAS) a strong advantage.

  • Experience with self-serve BI toolsets (e.g. Tableau, Qlik, Looker) and web analytics tools (e.g. Google Analytics) an advantage.

  • Experience with experimentation techniques and technologies.

  • Demonstrated ability to create innovative data visualizations that succinctly communicate key insights.

  • Ability to work with a wide variety of data sources, with ability to extract valuable insights.

  • Experience with a sports betting business a strong advantage.

  • Track record leading a team and helping others to grow their own analytics skills and career,

  • Ability to present the results of work to stakeholders across the business, including senior leadership team; strong communications skills.


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