• Application Deadline: Wed, 21 Jun 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize the user experience


• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Create and edit videos with quality presentation

Requirements and skills

• B.Sc or HND qualification


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• Experience with the use of video editing programs