• Application Deadline: Fri, 30 Jun 2023 00:00:00 GMT
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Job Duties and Responsibilities

• Develop and implement an internal marketing programme.


• Plan, develop and deliver campaigns as agreed within timescales


• Build and develop communications with define/target audience


• Provide marketing plans, advertising and direct marketing campaigns


• Support the marketing manager in delivering cost effective budgets


• Work closely with in-house or external creative agencies to design marketing collateral


• Prepare creative content for both online and print campaigns (videos and blog post)


• Support LBSL social media channels (e.g. Twitter, Facebook and LinkedIn) to engage, motivate, and inform


• Organise and attend events such as conferences, seminars, receptions and exhibitions


• Liaise with designers and printers to arrange photo shoots


• Maintain and update customer databases


• Research and analyses market trends, competitor, offerings, demographics and other information that affects marking strategies


• Identifies area for improvement in service offerings, sales tactics, marketing strategy and promotional activities.


• Weighs in on important decision involving services advertising, media channels and branding


• Monitors marketing activities and assists in adjusting strategies as needed.


• Adheres and implement all company policies and procedures.

KPIs

• Return on Marketing Investment each month


• Increase in revenue generation capabilities of LBSL (subject to actual/determined LBSL objectives)


• Brand awareness percentage


• Sales Revenue.

Required Qualifications and Work Experience

Qualifications:

• Higher National Diploma (HND) / Bachelor's Degree (B.Sc), in Marketing or any other related field, from an accredited Higher Education Institution.

Experience:

• Four(4) years post-qualification experience in relevant field for B.Sc / HND and


• Eight(8) years post-qualification experience in relevant field for OND


• Membership of relevant professional body


• Strong understanding of digital marketing channels,including SEO,PPC,Social Media ,Email Marketing and display advertising


• Proficient in marketing automation tools


• Excellent analytical skills and experience with web anaiytics tools(Goggle Analytics).

Skills & Attitude

• Highly organized and keen attention to detail


• Proven ability to develop brand and marketing strategies


• Experience in monitoring service performance levels


• Exhibits a helpful behaviour beyond job requirements


• Well developed writing and negotiating skills


• Highly creative skills and commercial awareness


• A proactive approach to work, and quick to seek solutions to challenges


• High personal and professional integrity


• Good interpersonal abilities and communication skills


• Proven ability to prioritize and meet deadlines and targets


• Ability to work under pressure


• Good reporting and presentation skills


• A team player with a customer-oriented approach


• Well developed research and problem solving skills


• Outstanding creative skills.


• Up-to-date with latest trends and marketing best practices


• Excellent competency in Microsoft office suite.