• Application Deadline:
• Position: Head - Marketing & Communications


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary:

• The Head- Marketing and Communications will oversee all marketing and brand activities within Bukka Hut, by developing strategies and implementing budgets, and goals.


• Also ensuring consistent brand messaging across various marketing channels; Online and Offline.

Responsibilities:

• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.


• Design branding, positioning, and pricing strategies for all products and services of the company.


• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.


• Ensure strong brand messaging, which should be consistent across all channels and marketing efforts, i.e., events, email campaigns, web pages, and promotional materials.


• Analyze consumer behavior and determine customer personality.


• Identify opportunities to reach new market segments and expand market share.


• Prepare marketing campaigns (both digital and traditional) and strategize them such that they align with the annual business objectives.


• Oversee and approve corporate marketing materials, from website banners to hard copy brochures and other brand collaterals.


• Build strategic relationships and partner with key industry players, agencies, and vendors.


• Position the business with a strong digital brand presence to maximize market share in the quick-service restaurant space.


• Organize and implement Outlet specific marketing campaigns.


• Responsible for all cooperate communications.

Qualification & Experience

• BSc or MSc degree in Marketing or any social science discipline.


• Minimum of 5 years cognate experience in Marketing; traditional and digital.


• An Experience in a renowned quick-service restaurant business would be a strong advantage.


• Professional Certifications in Marketing from The Chartered Institute of Marketing or equivalent professional certification in Marketing would be an added advantage.


• Hands-on experience in managing and executing Brand and Marketing campaigns from ideation to execution.


• Mastery of knowledge of web analytics tools and optimization of Google Ads.


• Outstanding ability to plan and manage marketing budgets optimally.


• Knowledge of design software, photography, and video editing would be a strong advantage.


• Abreast with the latest industry trends and best practices in online and traditional marketing and measurements.