Job Description
Job Summary
- Responsible for profitably managing existing mortgage portfolio and Implementing Bank-wide go-to-market strategy for new product initiatives, working with all relevant stakeholders to drive effective execution towards achieving sales and revenue budgets.
Functions / Responsibilities
- Implement product sales and marketing plan to drive sales and volume budget
- Implement Bank-wide go-to-market strategy for new product initiatives, working with all relevant departments / stakeholders to drive execution
- Prepare product marketing strategy, consumer segmentation, product positioning, objectives and lifecycle recommendations to achieve overall business goals
- Develop and monitor sales & marketing campaigns (working with Sales & campaigns and other relevant teams) to leverage market opportunities that generate new sales/volumes and increase market share
- Accountable for all product metrics as stated within the product policy where applicable (e.g. risk limits, delinquency, compliance requirements, etc.)
- Monitor sales impact & profitability of marketing expenditures – both on BAU and special campaigns
- Develop product champions across groups and provide up to date information to be cascaded to the network.
- Organise and facilitate training and capacity building sessions to promote product knowledge
- Work closely with Retail Comms to design product creatives and marketing materials
- Review and analyse existing product portfolio to identify new cross sell opportunities.
Requirements / Knowledge / Competencies
- First & post graduate Degree or equivalent in any discipline. Relevant professional certifications in Banking.g. ACIB, ACCA, ACA, CFA or others
- Minimum of 8 years relevant experience with at least 3 years in a supervisory role in mortgage products marketing with responsibility for business development,customer relationship management and budget achievements.
- Financial Analysis/Financial Market Analysis
- Risk Management/Credit Risk Management/Credit Analysis
- Relationship Management
- Understanding Customer Value Proposition
- Banking Products
- Product Pricing & Performance Management
- Portfolio/Investment Management
- Industry Knowledge
- Legal Statutes & Banking Regulations/Compliance Management
- Marketing & Business Development
- Debt Recovery
- Customer Service Orientation
- Excellent client relationship development/management
- Advanced selling skills knowledge and understanding of Nigerian mortgage sub sector.