• Application Deadline:
• Position: Digital Marketing Associate


• Job Type Full Time , Remote


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

JOB RESPONSIBILITIES

• Plan, execute and manage marketing and lead generation activities across various acquisition channels - organic, social, paid and events.


• Plan, execute and manage lifecycle marketing campaigns (with drip, blast campaigns) to engage leads and customers along their customer journeys.


• Manage social media business assets including Email (CRM and automation systems), Social (LinkedIn, Facebook/IG, Twitter, YouTube) and Community focused channels (Telegram, Slack, Webinar software).


• Implement SEO and SEM strategies for brand visibility and conversions.


• Create and edit original marketing content for various media, including website, landing pages, blogs, PR, and advertising.


• Monitor digital analytics across all channels and optimize strategy for higher conversions and less spend with insights obtained from the data.

Skills and Qualifications:

• You are passionate about marketing.


• You have experience growing a start-up's online marketing presence, building a sustainable community, and smashing KPI's.


• You have some experience coordinating and managing digital events e.g webinars, podcasts etc (or have strong desire to learn).


• You're a storyteller with exceptional writing ability and experience blogging.


• A keen eye for design (i.e you know your way around Canva, Figma, Google Slides etc, and can communicate a design brief to a Graphic Designer or Video creator).


• Strong knowledge and experience with marketing tools and technologies (or strong desire to learn), including the Google Stack (Google Analytics, Firebase + GA, Google Data Studio, Google Tag Manager, Google Optimize, Google Docs, Sheets & Slides), SEO/SEM (Ubersuggest, Ahrefs, Semrush or Moz, Google Search Console & Keyword Planner), Marketing Automation (Hubspot, Mailchimp, Zapier), Product Analytics Tools (Mixpanel, Hotjar).


• You’re strongly analytical, results-driven and understand the importance of reporting on performance and using data to inform decisions.


• You’re a team player, proactive and know how to contribute and make an impact.


• You’re ambitious and want to grow your career and marketing knowledge.

Culture Fit Considerations:

• Must have excellent communication and presentation skills.


• Must be committed to continuous personal development, and willing to put in 20-60 hours into learning and development monthly.


• Must be collaborative, work well in a team, and also trustworthy enough to take initiative and get things done with little or no supervision.


• You have some sense of humor, and prefer to work in an upbeat environment.

Education:

• Bachelor’s degree or equivalent.


• Marketing certifications are a plus.