Marketing Communications Business Partner at Schneider Electric Nigeria

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
5036
Job Views
340

Job Description



Your Role - Magic Happens When You Bring Great People Together!



  • This position is responsible for the translation of commercial strategies and goals into marketing communication execution.  


Key Activities Entail



  • Plan and Execute MarCom Programs and Communication Activities in line with country Brand and organic growth objectives as well as Business Unit and Global Functions requirements.

  • Assess the MarCom Program effectiveness/ROI and adjust accordingly.

  • Assemble and localize communication assets by the MarCom mix for country deployment.

  • Provide transversal support and work collaboratively with other functions.

  • Contribute to the efficient generation of qualified sales leads.

  • Supported by a team of operational or functional marcom experts.

  • Supporting the Channel and Segment Annual Marketing and Sales Plan (AMSP).

  • Leading the execution of innovative and strategic business growth initiatives.

  • Champion the digital transformation of marketing communications.

  • Supporting the successful execution of events, through planning and coordinating, inviting of target audiences, provision of marketing collateral and post event communications.

  • Supporting the segment and channel teams with market assessments, competitor analysis, efficient generation of qualified sales leads, driving marketing generated revenue, customer case studies, success stories, etc.


Competencies:



  • Identify issues and risks, analyze and understand underlying causes, and devise appropriate action plans.

  • Communicate efficiently by listening and sharing information with internal and external customers.

  • Utilize insight about the trends, key issues and external factors that impact the industry and the organization

  • Design and execute strategic and operational marketing and/or corporate communication plans and programs.

  • Brand management

  • Campaign development

  • Digital demand generation.

  • Collaboration and networking.


About You



  • Tertiary qualification in Marketing (minimum NQF6) with at least 5 years of experience in End User and Channel Marketing in the electrical and/or industrial automation or similar technology sector.

  • Strong multi-project management skills with the ability to perform under high pressure.

  • Experience in digital marketing would be a strong advantage – i.e. demand generation, channel management, e-commerce.

  • Strong communication skills, both written and verbal through various formats.

  • Attention to detail, proactive, dynamic and effective.

  • Able to work independently and proactively.

  • Willing to travel (up to 50% of working time).

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