• Application Deadline: Wed, 12 Jul 2023 00:00:00 GMT
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Nigeria


• Job Field Media / Advertising / Branding 
  

Description

• Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy for all digital marketing channels


• Manage digital assets of Digital Marketing channel


• Create a tailored digital marketing strategy, content marketing and social media strategy.


• Work with your team to brainstorm new and innovative growth strategies.


• Identify the latest trends and technologies affecting our industry.


• Plan and manage BOI’s social media platforms incl. content creation, responding, daily management and engagement


• Oversee and manage digital campaigns


• Develop and monitor campaign budgets


• Apply best practices to BOI accounts as well as sharing them with team members as needed


• Use Google Analytics to track the impact of SEO, content marketing and social media etc.


• Design and manage email marketing campaigns incl. content creation, list management,


• Set up and optimise Google Ads and Social Media Advertising


• Manage and optimise chatbot


• Collate and report on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity

Requirements

• Passionate about digital marketing, strategy and campaign design with deep subject matter expertise in Content Creation, Social Media Management & Marketing, Digital Media Buying, Email Marketing, SEO, SEM,


• Minimum of 2 years digital marketing experience


• Demonstrated experience in creating cutting edge digital marketing strategies & campaign, budgets, content calendars and digital marketing collateral,


• Must possess strong oral, written, presentation, and interpersonal skills.


• Strong knowledge of technology / web development / digital marketing / social media channels


• Excellent customer service, communication and interpersonal skills


• Ability to remain calm and courteous in periods of stress


• High energy, passion, and a good sense of humour


• Experience working with Agencies an advantage


• Analytical and proactive approach to tasks


• Highly creative with excellent analytical abilities.


• Up-to-date on the latest trends and technologies in digital marketing.


• Strong attention to details


• Strong Interest in research and personal development


• Ability to spot consumer trends and behaviours through social listening


• Ability to write high quality content for different social platforms


• Strong people management and negotiation skills.


• Ability to multi-task and work independently.

Required Skills:

• Campaign Development


• Basic Digital Strategy Skills


• Social Media Marketing Expertise


• Basic Understanding of Search Engine Optimization (SEO)


• Basic design skills such as HTML, CSS, Photoshop etc.


• Proficiency in Microsoft Office applications


• Basic website analytics skills, preferably using Google Analytics


• Expertise in Image editing software, videography and photography


• In-depth knowledge of various social media platforms, best practices, and website analytics.


• Basic knowledge in Email Marketing


• Basic knowledge of Chatbot management.