• Application Deadline: Mon, 10 Jul 2023 00:00:00 GMT
• Position: Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities:

• Manage the content that the business posts to social media


• Develop strategies that drive customers to the website


• Improve the design, UX, traffic, and content of the website


• Create paid campaigns on social media platforms


• Maintain consistent brand messaging throughout all platforms


• Create email blast campaigns to target key customers


• Use advanced metrics to measure the success of a marketing campaign


• Keep up to date on the latest social media trends


• Developing/managing all aspects of the company’s digital marketing campaigns.


• Developing strategies to drive online traffic to the company website/social media platforms


• Tracking conversion rates – what worked, what didn’t, and why?


• Implementing paid search, PPC, and SEO strategies/campaigns.


• Raising brand awareness and online presence through digital marketing projects and campaigns


• Planning and executing digital marketing budgets


• Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space.

Qualifications

• Bachelor's Degree in Marketing or Business with relevant work experience.


• Great problem solving skills


• Proficient in photo and video editing software such as Adobe


• Deep knowledge of web design principles


• Proficient in MS Office Suite, including Outlook, Excel and Word.


• Ability to identify long term trends in data


• Great communication skills


• Experience working with a content management system


• Strong project management skills.

Key Requirements:

• You have prior experience in a similar role.


• You have a good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.


• You have excellent written & verbal communication skills.


• You are a creative thinker and problem solver.


• You thrive in matrix environments and are adept at building relationships with different stakeholders.