• Application Deadline: Mon, 31 Jul 2023 00:00:00 GMT
• Position: Brand Activation Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Summary

A brand activation specialist oversees the design, development, and communication of marketing strategies that are designed to establish a company brand. He/she is a professional who is responsible for the success of the company’s sales department.

Responsibilities

• Formulating and coordinating marketing activities


• Planning and implementing brand activation strategies


• Checking how consumers react to ongoing brand activation projects


• Developing a brand activation calendar


• Tracking the company’s brand marketing goals


• Developing activation platforms and coming up with a client-focused solution


• Working with internal departments and stakeholders to ensure alignment of brand programs and initiatives


• Identifying and creating opportunities for brand engagement


•  Achieving growth and hitting sales targets by successfully managing the sales team


• Designing and implementing a strategic sales plan that expands the company’s customer base and ensure its strong presence

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field


• 3+ years of brand activation or marketing experience


• Ability to manage brand campaigns


• Strong internal and external communication skills


• Great understanding of marketing metrics and marketing performance reporting


• Thorough understanding of omnichannel brand marketing practices


• Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint