• Application Deadline: Fri, 21 Jul 2023 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

RESPONSIBILITIES 

• Monitor key online marketing metrics to track success


• Brainstorm and implement experiments and relevant conversion tests.


• Running A/B tests to test performance and improve the user experience.


• Research and stay on top of emerging trends as they relate to digital marketing.


• Building short- and long-term digital marketing strategies.


• Conduct routine SEO audits including: keyword research/ranking/gap analysis


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Scale onsite content optimizations for existing landing pages as well as create new content/landing pages


• Track existing and future marketing campaign success, report on results.


• Provide full-funnel marketing through custom content and video to promote our brand messages and products.


• Create and manage email marketing campaigns.


• Monitor project status and budget, scale campaigns to maximize ROI.

REQUIREMENTS 

• 3+ years digital marketing experience for Healthcare, medical related brand


• 360 digital marketing experience


• Analytical and possesses strong project management and time management skills


• Strong knowledge in Facebook Advertising, Instagram and Google Analytics


• Ability to work independently, plan and prioritize with minimal guidance.


• Proficient problem solving and strategic decision-making ability


• Strong attention to detail and organizational skills


• Excellent written and verbal communication skills


• Full understanding of all social media platforms


• Graphic/video design software preferable.