Job Description
Key Duties and Responsibilities
- Implement and develop initiative and strategy for sales and marketing for the Duo business
- Define and utilize the target customers’ segmentation for reporting and marketing purposes
- Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources
- Represent the company at various networking and/or business meetings to promote the Duo projects
- Design and implement marketing campaigns for Duo in partnership with the MCC team
- Recruit and manage external stakeholders under defined initiatives e.g., corporates, mortgage partners, sales agents, etc.)
- Evaluate market research, monitor competitor products, sales, and marketing activities, and adjusts marketing strategy to meet changing market and competitive conditions
- Report sales and marketing operations to the product manager and senior management.
Key Deliverables:
- Monthly business initiative reporting: Articulate actual vs sales targets derived from the successful implementation of initiatives as well as ongoing challenges and corrective actions that need to be taken.
- Develop sales and marketing plan from time to time: Defined customer segments, the value proposition for each segment, sales channels, pricing, promotion, and sales targets.
Skills
- University Degree (or equivalent), preferably in Marketing or Business Administration with business development, marketing, and sales focus
- Significant experience (including >4 years) in real estate business development, ideally in local market.
- Excellent understanding of the Duo product, market, and customer needs
- Knowledge of project finance
- Strong grasp of the country’s RTO market
- Experience developing business development, sales, and marketing strategies
- Nice to have: Experience in real estate marketing.
- Experience and Education: