• Application Deadline:
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Brief

• We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.


• Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.


• Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

• Design content marketing strategies and set short-term goals


• Email marketing


• Undertake content marketing initiatives to achieve business targets


• Collaborate with design and writing teams to produce high-quality content


• Develop editorial calendar, delegate tasks, and ensure deadlines are met


• Deliver engaging content on a regular basis and inspire team members


• Edit, proofread, and improve content


• Optimize content considering SEO and Google Analytics


• Analyze web traffic metrics


• Share content through various channels, ensuring a strong web presence


• Receive customer feedback and generate ideas to increase customer engagement.

Requirements and Skills

• B.Sc Degree in Marketing, Journalism or relevant field


• Proven work experience as a Digital /Content marketing manager


• Proficiency in MS Office and WordPress or other Content Management Software


• Understanding of web publishing requirements


• Editorial mindset with an ability to predict audience preferences


• Hands-on experience with SEO and web traffic metrics


• Expertise in social media platforms


• Project management skills and attention to detail


• Excellent communication and writing skills in English


• Agency Experience (considered).