Conduct research to identify potential businesses and industries that align with our target market and advertising offerings.
Develop and implement a strategic plan for physical outreach to companies, including code calling, setting up meetings, and delivering presentations.
Build and maintain a strong network of contacts within target industries to facilitate business development opportunities.
Present our advertising solutions to key decision-makers, clearly articulating the value proposition and benefits of partnering with our platform.
Negotiate advertising contracts and pricing agreements, ensuring mutually beneficial terms for both the company and our platform.
Collaborate with the marketing team to tailor advertising packages and proposals to meet the specific needs and objectives of potential clients.
Stay updated on industry trends, market dynamics, and competitor activities to identify new business opportunities and maintain a competitive edge.
Provide regular updates and reports on sales activities, pipeline status, and revenue projections to the management team.
Build long-term relationships with clients, ensuring high levels of customer satisfaction and retention.
Attend industry events, trade shows, and networking functions to represent the company and promote our advertising services.
Stay updated on industry trends, market dynamics, and emerging technologies in the financial and news sectors to identify new marketing opportunities.
Collaborate with the design team to create visually appealing and engaging marketing collateral, including banners, landing pages, and email templates.
Requirements:
Proven experience in sales or business development, preferably in the advertising or digital marketing industry.
Strong interpersonal and communication skills, with the ability to confidently engage with potential clients and deliver persuasive presentations.
Excellent negotiation and closing skills, with a track record of successfully securing advertising partnerships and meeting sales targets.
Self-motivated and target-driven, with the ability to work independently and proactively generate leads and opportunities.
Good knowledge of advertising and marketing concepts, with the ability to understand client needs and provide effective advertising solutions.
Strong organizational skills, with the ability to manage multiple clients and projects simultaneously.
Proficiency in using CRM software and other sales tools to track and manage sales activities.
Willingness to travel frequently for client meetings and industry events.
A positive and professional attitude, with the ability to represent the company's values and brand effectively.
Bachelor's degree in Business, Marketing, or a related field is preferred.