• Application Deadline:
• Position: Performance Marketing Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Identify target customer personas and work with relevant stakeholders to develop a thorough understanding of the target markets and customer personas;


• Strategize, plan and execute marketing campaigns across all existing acquisition channels, including Google, Facebook, Twitter and other experimental ad platforms;


• Ideate, plan, and carry out channel experiments to hunt for new acquisition channels with higher efficiency, including offline channels;


• Identify all marketing touchpoints throughout the customer journey; develop a full-funnel marketing plan and set up experiments based on the plan;


• Strategize, plan and execute ASO actions and continuously experiment to improve ASO performance on Google Play;


• Work with the growth analyst to develop reporting dashboards for effective marketing budget and efficiency monitoring.

Your profile

• Minimum of 5 years of hands-on experience in full-funnel marketing for mobile apps - from acquisition to reactivation - including display advertising, native, and social media; Google and Facebook ad platforms are a must; Google Play ASO highly valued;


• Strong understanding of performance marketing metrics such as CTR, CPA, etc. and core performance marketing methodologies such as channel attribution methodologies;


• Analytical mindset and discipline with A/B testing science and methodologies;


• Use of attribution platforms such as Adjust, Appsflyer or alike is highly valued;


• Strong empathy and experience with developing customer persona from scratch;


• Experience with drawing customer journey maps;


• Excellent command of English and communication skills (including presentation skills)


• Creative and not afraid to do things differently.

Benefits and perks

• Be part of an international team


• Modern and cool office, Silicon Valley style 8-)


• High degree of autonomy, flat hierarchy, open communication and get shit done attitude


• Pension, Life, and health insurance schemes


• Flexible working hours


• Possibility of remote working depending on the role