Digital Marketer at Westfield Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
52273
Job Views
78

Job Description



Responsibilities



  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements



  • HND/BSC degree in marketing or a related field

  • 1-2yrs experience in similar role

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience in setting up and optimizing Google Adwords campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement


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