• Application Deadline:
• Position: Female Digital Marketer (SEO Specialist)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Brief

• She is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.


• Creating and implementing the positioning, branding, and launch strategy.


• Participating in business model discussions and contributing to the development of the company. Keep marketing strategy on track and ensure the business continues to reach a larger audience.

Duties and Responsibilities

• Develop strategies and tactics to get the word out about the organization and drive qualified traffic to our front door.


• Deploy successful marketing campaigns and own their implementation from idealization to execution.


• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.


• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels


• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support


• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads


• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly


• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.


• Build strategic relationships and partner with key industry players, agencies and vendors.


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Analyse consumer behaviour and adjust email and advertising campaigns accordingly.


• Implement a strategy to research and analyse data to identify and define audiences.


• Represent the marketing team to cross-functional groups including product management, sales, or customer support.


• Updating senior leadership on the progress of marketing activities and reporting on the results of the campaign.


• Conduct market research to determine commodity trends, and competitors’ services.


• Establish and maintain relationships with consumer, community, employee, and public interest groups.


• Plan or direct the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Communications, or a related field.


• 2 - 3 years of post-graduation experience


• SEO Optimisation expert preferred.


• Metric-driven marketing mind with an eye for creativity.


• Extensive knowledge of marketing strategies, channels and branding.


• Excellent communication skills.


• Ability to think both creatively and strategically.


• Knowledge of social media and web analytics.


• Strong project management, multitasking and decision-making skills. Experience in a marketing agency is an added advantage.


• Foreign, private school preferred. However quality work experience may fly.