Regional Sales Manager at Frutta Foods and Services Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
52320
Job Views
80

Job Description



Job Scope



  • A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.


Job Description



  • Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.

  • Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.

  • Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.

  • Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.

  • Achieve retail coverage expectations by channel by location.

  • Execute all Channel promotional activities to win disproportionately in the region.

  • Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.

  • Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.

  • Execute all national initiatives and guidelines in a timely and excellent manner.

  • Effectively manage customers to drive customer satisfaction.

  • Build and motivate a high performing team.

  • Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.

  • Provide monthly demand forecast by SKU by brand by customer.

  • Track and share competitor market activities in a timely manner.


Qualifications



  • Bachelor's Degree in Marketing, Business Administration or a relevant field.

  • Master’s Degree will be an added advantage.


Experiences (What experience brings success to this role):



  • A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.

  • A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.

  • Successful track record in managing high-performance sales and Marketing teams within a regionand result oriented.

  • Has people management experience.

  • Demonstrated ability to coach and developteams.


Knowledge (What does the person need to know):



  • In-depth knowledge of Regionand Nigeriamarkets for Juice and Beverages Product.

  • Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.

  • Demand forecastin and business development.

  • Good knowledge of channel structure and opportunities.


Technical / Behavioural Competence:



  • Product and Industry knowledge

  • Competitor insights

  • Strategic Thinker

  • Analytical Skills

  • Resilient

  • Business Transformation and Change Advocate

  • Leadership Skills

  • Commercial Acumen

  • Customer Management

  • Negotiation Skills

  • Selling skills

  • Channel Strategy

  • Exceptional Presentation & Communication Skills

  • Excellent interpersonal skills

  • An understanding of evolving business needs.

  • Revenue Growth

  • Coach, lead, motivates and inspires subordinates to achieve results.

  • Lead by example.


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