• Application Deadline:
• Position: SEO Specialist


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 3 - 4 years


• Location Lagos


• Job Field ICT / Computer 
  


• Salary Range ₦100,000 - ₦150,000/month
  

Responsibilities

• Conduct comprehensive keyword research to identify relevant and high-impact keywords and phrases.


• Analyze keyword competitiveness, search volume, and user intent to develop effective optimization strategies.


• Monitor keyword performance and make data-driven recommendations for content optimization.


• Optimize website content, including meta tags, headers, URLs, and internal linking structure, to improve organic rankings.


• Ensure website pages are properly indexed and crawlable by search engines.


• Conduct regular audits to identify and resolve on-page SEO issues and improve overall website performance.


• Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and user intent.


• Optimize existing website content for improved search engine visibility and user experience.


• Incorporate targeted keywords naturally into content, headings, and metadata.


• Perform technical audits to identify and address website performance 


• Optimize website speed, mobile responsiveness, and site architecture for improved user experience and search engine rankings.


• Stay updated with the latest SEO best practices and algorithm updates to ensure compliance and adapt strategies accordingly.


• Develop and implement link-building strategies to enhance the website's authority and increase organic rankings.


• Identify opportunities for backlink acquisition through outreach, partnerships, and content promotion.


• Monitor and analyze backlink profiles and disavow toxic or low-quality links.

Requirements

• Minimum academic qualification of Bachelor's degree in any related discipline 


• Minimum of 3-4 years of experience in successfully developing and executing SEO campaigns


• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.


• Proficient in keyword research and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.


• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations.


• Excellent understanding of on-page and technical SEO elements.


• Familiarity with HTML, CSS, WordPress, Woocommerce, and website development principles.


• Up-to-date with the latest trends and changes in the SEO industry.


• Strong communication and collaboration skills to work effectively with cross-functional teams.


• Able to complete competitive analysis of other companies within the industry


• Excellent written and verbal communication skills (email, phone, etc.)


• Comfortable analyzing high volumes of data on a daily basis


• Familiarity with other content management systems


• Experience with other aspects of marketing, such as customer growth and promotion, is a plus