Job Description
Location – Coker, Lagos
- Identify trends and insights, design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Manage our organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms, plan, develop and monitor the campaign.
- Work with various content formats such as blogs, videos, audio podcasts, etc. and track the website traffic flow.
- Execute new and creative collaborations among technologies and platforms.
- Research advertising trends, competitors’ pricing and products and decide on appropriate placement of ads
- Develop projects to create content, Publish digital marketing content online and Implement email marketing campaigns.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry and evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Determine what content will reach customers and analyze digital data to draw key recommendations around website optimization.
- Conduct social media audits to ensure best practices are being used and Maintain digital dashboard of several different accounts.
- Create and maintain online listings across our e-commerce platforms and ensure that our brand message is consistent.
- Work with your team to brainstorm new and innovative growth strategies and Plan and direct marketing campaigns.
- Implement and analyze performance metrics and Monitor key online marketing metrics to track success and provide internal reports on a regular basis.
Requirements:
A minimum of 5years experience on the role.