We are looking for an experienced Marketer who will play a pivotal role in developing and implementing marketing strategies to promote our services and our brand. He/She will be responsible for driving customer engagement, generating leads, and supporting business growth through effective marketing campaigns.
Responsibilities
Develop and execute comprehensive marketing strategies aligned with organizational goals and target market segments.
Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform marketing strategies.
Drive prospect generation activities through targeted marketing campaigns and initiatives. Develop and implement lead nurturing strategies to convert prospects into customers.
Develop brand guidelines and ensure their adherence in all marketing communications. Monitor brand perception and make recommendations for brand improvements.
Prepare regular reports and presentations to communicate marketing results, trends, and recommendations to stakeholders and management.
Conduct market research and competitor analysis to identify market opportunities and customer preferences. Gather and analyse customer feedback, reviews, and behaviour to generate insights and improve marketing strategies.
Develop and communicate marketing initiatives, timelines, and objectives to management and internal stakeholders.
Cultivate and maintain relationships with key stakeholders, such as customers, vendors, influencers, and media outlets.
Requirements
Minimum of HND in Marketing, Business Administration, or any related field.
At least 2 years relevant work experience.
Proven success in developing marketing plans and campaigns.
Excellent written and verbal communication skills.