Generally oversee the articulation and execution of the bank's marketing strategies, ensuring alignment with the overall corporate strategy, goals and objectives
Provide guidance, leadership support and direction to the Marketing team
Build the bank's profile and brand image in the market through sustained campaigns
Manage the entire credit application process, right from login to disbursement to recovery
Lead the design and implementation of all marketing strategies to achieve the goals for all the microfinance banking products
Drive timely and successful development and implementation of the banking product and service ideas which are key to business performance and growth
Manage quality loan portfolio of the bank
Co-operate with legal, technical, risk management, and loan recovery units to ensure a healthy loan portfolio
Ensure visitation to the customer’s place of business before loan disbursement
Appraise the loans initiated by the marketers/credit officers and recommend them to the Management Credit Committee
Monitor compliance with loan repayment terms.
Deliver loan target
Prevent delinquent loans
Monitor repayment of delinquent loans
Monitor compliance with laid down procedures for loan portfolio management.