Job Description
Principal Duties and Responsibilities
- Support the Marketing team to develop and implement innovative marketing strategies that will help strengthen our brand and drive sales, ensuring effective and efficient executions.
- Assist in the activation of impactful marketing campaigns from conception through to execution and evaluation.
- Support the Marketing team to collate & track key data for weekly report, and share data analysis with stakeholders.
- Update social media pages daily (Twitter, LinkedIn, Instagram), work alongside the team to optimise campaigns.
- Undertake daily administrative tasks to ensure the functionality of the department’s activities.
- Support the Marketing team in organizing and implementing various projects and events.
- Monitor all department schedules and set appropriate reminders (e.g., social media schedules, stakeholder meetings etc.
- Employ marketing analytics techniques to gather important data (social media, web analytics, surveys, rankings etc.)
- Update departmental folders – reports, contracts and ensure all relevant documentation are kept up-to-date and secure.
- Assist in organizing promotional events and traditional or digital campaigns and attend them to facilitate their success.
- Assist in the preparation of promotional presentations/proposals.
- Write marketing literature – press releases, blog post - to augment the company’s presence in the market.
- Assist in developing and managing contents for website and social media platforms.
- Prepare weekly activity report as required by the Head, Marketing.
Experience and Qualification
- A First Degree in Marketing or any related social science discipline.
- Minimum of two (2) years’ experience with at least one (1) year experience handling similar responsibilities.