• Application Deadline:
• Position: Brand and Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Brief

• He/She Responsible for developing, implementing and executing strategic marketing plans to attract potential customers and retain existing ones.


• Creating and implementing the positioning, branding, and launch strategy.


• Participating in business model discussions and contributing to the development of the company.


• Keep marketing strategy on track and ensure business continues to reach a larger audience.

Duties and Responsibilities

• Develop strategies and tacticsto get the word out about the organization and drive qualified traffic to our front door. · Deploy successful marketing campaigns and own their implementation from idealization to execution.


• Experiment with a variety of organic and paid acquisition channelslike content creation, content curation, pay-per-click campaigns, event management, publicity,social media, lead generation campaigns, copywriting, and performance analysis.


• Conceptualize and execute multichannel campaigns acrossthe prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels · Manage content and updatesfor customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide salessupport · Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads


• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly · Present ideas and final deliverablesto internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets ·


• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.


• Build strategic relationships and partner with key industry players, agencies and vendors.


• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.


• Oversee and approve marketing material, from website bannersto hard copy brochures and case studies.


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals


• Analyse consumer behaviour and adjust email and advertising campaigns accordingly.


• Implement a strategy to research and analyse data to identify and define audiences.


• Represent the marketing team to cross-functional groupsincluding product management,sales, or customer support. ·


• Updating senior leadership on the progress of marketing activities and reporting on the results of the campaign.


• Conduct market research to determine commodity trends, and competitors’ services.


• Establish and maintain relationships with consumer, community, employee, and public interest groups.


• Write press releases and other media communications to promote clients.


• Plan or direct the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Communications, or a related field.


• Master's Degree in a relevant field will be an added advantage


• 10 years post-graduation experience


• Proven work experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.


• Metric-driven marketing mind with an eye for creativity.


• Extensive knowledge of marketing strategies, channels and branding.


• Excellent communication skills. · Ability to think both creatively and strategically.


• Ability to run PR campaigns that deliver measurable results and meet objectives.


• Knowledge of social media and web analytics.


• Strong project management, multitasking and decision-making skills


• Experience in a marketing agency is an added advantage


• Foreign, private school preferred, However, quality work experience may fly.