• Application Deadline:
• Position: Assistant Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 4 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Purpose of Position: 

To focus on Marketing the E/MBA programmes, with a focus on the MBA and MMBA categories.

KEY JOB ROLES AND RESPONSIBILITIES

• Manage the social media platforms for MBA Marketing dept: Design and implement aspects of our digital marketing campaigns and advertising and execute the social media strategy.


• Deploy web strategies, paid searches, email campaigns and innovative social media to improve awareness and increase recruitment success for EMBA/MEMBA/MMBA/MBA marketing.


• Responsible for calling and following up on MBA/MMBA prospects to ensure they complete the application process before the end of each round.


• Establish good rapport and build relationships with prospects. Follow through to conversion.


• Database managements for intending and existing students: create new prospects records and daily updates of prospects records with information from front desk inquiry, phone call inquiry, email inquiry, referrals, and other sources. Excellent record keeping for transcripts.


• EMBA and MEMBA Rounds of Applications: File and sort individual application documents for each round. Schedule applicants for interviews and LBS administered tests.


• Respond to online enquiries within 48 hours.


• Prepare reports on the marketing campaigns overall performance.


• Support the Marketing manager in benchmark studies, research and competitive intelligence on competitive schools.


• Any other specific or adhoc duty to be assigned by line manager from time to time on initiatives that support and promote the academic missions of the institution.

COMPETENCIES REQUIRED

• Knowledge of Customer Relationship Management systems and processes


• Creative and innovative


• Planning and organizational skills


• Strong interpersonal/human relations skills


• Excellent time management skills


• Excellent oral, written communication and presentation skills


• Ability to prepare and present business reports.


• Knowledge of various social media platforms, best practices and website analytics is a plus.


• High integrity, reliability and confidentiality


• Experience in sales or marketing


• Digital Marketing skills

QUALIFICATIONS 

• BSc or MSc in Marketing, Sales or Business Development


• MBA is an added advantage

EXPERIENCE

• Minimum of 4 years in a Sales, Business Development or Marketing position with proven metrics.


• Digital marketing experience is a plus.


• Marketing certification is an added advantage

Closing: July 31, 2023