• Application Deadline:
• Position: Specialist Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Purpose of Position: 

To create and manage the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders on all digital media platforms.

ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES include but not limited to the following:

• Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units.


• Monitor the website for traffic and usage patterns and provide data to improve effectiveness to ensure communication goals are met.


• Develop and manage digital advertising campaigns for the institution to meet expected objectives.


• Develop and implement a social media strategy to help the institution reach its goals.


• Monitor all digital presence and ensure information accuracy across all platforms.


• Monitor and analyze digital trends and new media for adoption.


• Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals.


• Work with others in the team to create and share content (video, audio, graphic) for driving engagement with key publics on social media.


• Monitor digital media (social media and other platforms) and respond appropriately to threats and opportunities.


• Educate new users to social media within the community and drive a culture of social media excellence.


• Implement periodic digital audits to ascertain brand adherence and monitor footprints.


• Review and update website content for effective search engine optimization (SEO)

KEY PERFORMANCE INDICATORS

• Monthly increase in website traffic generally, and from outside Nigeria specifically.


• Sustained higher audience engagement on social media. (Retweets, shares, video views etc.)


• Sustained organic and paid search ranking.


• Increase in the average amount of time spent on the website.


• Timely responses to all digital inquiries

COMPETENCIES REQUIRED

• In-depth knowledge and experience in digital and social media management


• Excellent written and verbal communication skills.


• Ability to manage multiple projects and work under tight deadlines.


• Excellent interpersonal skills and ability to interact at all levels in the organization.


• Creative thinker able to set strategy to action and show results.


• Knowledge of PR, brand management and communication


• Knowledge of Adobe Photoshop and other design tools


• Knowledge of appropriate Content Management System-CMS (Drupal, WordPress, Hoot suite, etc.) and HTML will be an added advantage.

QUALIFICATIONS 

• Bachelors’ degree in any discipline.


• Professional certificate in digital marketing or google certification(s) – will be an added advantage.

EXPERIENCE

• Minimum of 4 years in digital marketing ecosystem.

Closing: August 11, 2023