Job Description
Responsibilities & Duties:
- Develop and integrate content marketing strategies.
- Write and dispatch email marketing campaigns.
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- Communicate with clients, affiliate networks and affiliate partners.
- Conduct keyword research and web statistics reporting.
- Contribute to social media engagement and brand awareness campaigns.
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
- Contribute to company and industry blogs and manage e-communications.
- Assist with paid media, including liaising with digital advertising agencies.
- Keep up to date with current digital trends.
- Manage the contact database and assist with lead generation activities.
Qualifications & Skills:
- Master's degree in marketing, communications, or related field.
- 4+ years of experience in digital marketing or related field.
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
- Proficient in marketing automation tools.
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Strong project management skills.
- Excellent written and verbal communication skills.