Marketing / Public Relations (PR) Manager at Universal Human Resource Consult

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
53494
Job Views
119

Job Description



Job Overview and Duties



  • We are seeking a creative and highly motivated Marketing / PR Manager.

  • As the Marketing/PR Manager, he/she will be responsible for developing and executing strategic marketing and public relations initiatives to promote the brand.

  • They will play a crucial role in driving customer engagement, increasing brand awareness, and ultimately contributing to the overall success of the business.


Responsibilities



  • Create comprehensive marketing and PR strategies aligned with the store's goals and brand identity.

  • Identify target audiences and market segments to tailor campaigns accordingly.

  • Manage online presence, including the website, social media channels, and email marketing campaigns.

  • Oversee the business's social media platforms, posting engaging content regularly to increase brand following and engagement.

  • Monitor and respond to customer inquiries and feedback promptly.

  • Initiate and manage influencer partnerships to amplify the brand's reach.

  • Develop and maintain relationships with relevant media outlets, bloggers, and influencers within the industry.

  • Stay up-to-date with industry trends, consumer behaviour, and competitors' activities.

  • Conduct market research to identify opportunities and potential target markets for expansion.


Requirements



  • Bachelor's Degree in Marketing, Public Relations, Communications, or a related field.

  • 2 years proven experience in marketing and PR roles

  • Demonstrated success in developing and executing marketing campaigns and strategies.

  • Excellent written and verbal communication skills.

  • Proficiency in social media platforms and digital marketing tools.

  • Strong organizational and project management abilities.

  • Ability to work in a fast-paced environment and adapt to changing priorities.


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