We are seeking a creative and highly motivated Marketing / PR Manager.
As the Marketing/PR Manager, he/she will be responsible for developing and executing strategic marketing and public relations initiatives to promote the brand.
They will play a crucial role in driving customer engagement, increasing brand awareness, and ultimately contributing to the overall success of the business.
Responsibilities
Create comprehensive marketing and PR strategies aligned with the store's goals and brand identity.
Identify target audiences and market segments to tailor campaigns accordingly.
Manage online presence, including the website, social media channels, and email marketing campaigns.
Oversee the business's social media platforms, posting engaging content regularly to increase brand following and engagement.
Monitor and respond to customer inquiries and feedback promptly.
Initiate and manage influencer partnerships to amplify the brand's reach.
Develop and maintain relationships with relevant media outlets, bloggers, and influencers within the industry.
Stay up-to-date with industry trends, consumer behaviour, and competitors' activities.
Conduct market research to identify opportunities and potential target markets for expansion.
Requirements
Bachelor's Degree in Marketing, Public Relations, Communications, or a related field.
2 years proven experience in marketing and PR roles
Demonstrated success in developing and executing marketing campaigns and strategies.
Excellent written and verbal communication skills.
Proficiency in social media platforms and digital marketing tools.
Strong organizational and project management abilities.
Ability to work in a fast-paced environment and adapt to changing priorities.