Job Description
About the Role
- The Head of Viamo Platform (HVP) will be a senior member of the Viamo team and the driving force behind the Viamo Platform’s growth strategy in Nigeria.
- The primary purpose of the role is to substantially expand the reach of the platform and increase user engagement levels, to positively impact millions of lives.
Key Responsibilities
- Lead existing MNO relationship (Airtel)
- Ensure sufficient technical capacity is in place and functioning
- Renegotiate rates and contracts as necessary
- Develop and ensure the execution of a marketing plan
- Support opportunities for cross-promotion of other MNO services
- Resolve commercial issues eg related to invoicing
- Build and manage a relationship with other Mobile Network Operators in Nigeria to make the Viamo Platform accessible to all subscribers nationwide
- Lead and guide the Nigeria Platform team (currently a single Viamo Platform Assistant) to ensure quality execution of responsibilities about platform structure, content management, impact reporting, platform testing, quality control, UX, and BTL activities.
- Uncover user preferences and needs:
- Analyze user behavior on the platform to identify potential challenges and brainstorm innovative solutions
- Conduct user/market research
- Establish partnerships that will multiply and diversify the platform’s value proposition
- Dynamic content
- Links to products and services
- Analyze the success of the platform, testing hypotheses and solutions through an iterative process and data-driven decision-making
- Support the Country Director to secure new business and create monetization opportunities for the platform.
Key Performance Indicators
- Monthly Active Users
- Monthly User Benefits
Team and Reporting Structure
- Line manager: Country Director, Nigeria
- Direct reports: Viamo Platform Manager & Assistant, Nigeria
- Close collaboration: Viamo’s Global Platform Team
Profile
- At least 5 years of experience in a Senior Product Owner/Manager role.
- Experience working with mobile Value-Added Services and success in scaling reach.
- A track record of growing the user base and engagement levels on a mobile product/service.
- Experience and familiarity with IVR products/services.
- Experience working in a cross-functional, multi-cultural team environment and working in an autonomous and entrepreneurial capacity to deliver results.
- Proven management experience.
- Experience in behavior change communications and/or social psychology is desirable.
- Multilingual abilities, especially in local languages, are an asset.