Job Description
Purpose of the Position:
- To secure the functionality of our business and drive extensive and sustainable growth across the region
- To Manage in-country and regional marketing, partner growth, customer interaction and content initiatives and activities
Key Performance Objectives
Tasks
Strategy Execution & Growth
- Grow the ShowMax brand in Country by focusing on BTL, Social marketing, Content Management, Partner on boarding, Partner ATL and Customer Activation
- Drive Connected Video subscriber and revenue targets by effectively implementing and managing opportunities with strategic partnerships
- Develop and present growth and GTM strategies and options that could
- Benchmarking, Governance & Risk Management
- Constantly scan the market in order to identify, share and embed leading practices within MultiChoice, helping to build a world class marketing organisation and maintain market relevance
- Identify key segments to target, including rationale / strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs and attitudes
Financial Management
- Set budget for the Business Unit including the setting of goals and targets.
- Manage financials and associated controls in respect of the Division (effective cost control).
- Implement action plans in respect of budget deviations.
- Manage Cash flow and control and financial reporting.
- Manage departmental budgets including signing off of invoices and quotes within mandate. Escalate out of budgets or items higher than approved mandate to the next level manager.
- Rigorously monitor expenditure against approve budgets and put measures in place to address variances. Continuously identify areas for improved efficiency and reduced cost.
Operational Delivery
- Manage, coordinate and evaluate all in country and regional Marketing, Partner Growth, Customer Interaction and Content initiatives and activities to ensure that they meet the local market development criteria, with a view to grow the market
- customer acquisition and retention, either directly or through partners
- Identify and implement tactical market development initiatives that could meaningfully increase revenue opportunities
- Ensure successful execution of GTM initiatives
- Identify/analyze/report on industry and technology trends that should inform the GTM and product strategy
- Identify/analyze/report on consumer trends that should inform the GTM and product strategy as well as commission research externally
- Identify, propose and execute PoCs, in close collaboration with Customer Acquisitions and Comms, Product Development and Technology Development, to explore new ground and options to that could increase company revenue
- Drive connected Video growth targets
- Growth in customer base, conversion to paying customers
- Stakeholder Management
- Develop and maintain ecosystem and partnership strategy
- Identify and engage new go-to-market partners
Qualifications Essential:
- Post Grad Qualification or Equivalent NQF Level 8 Qualifications in Business Management/Marketing or similar
- Project Management Qualification
Qualifications Preferred:
Experience
- A minimum of 8 years of experience in Business Development and/ GTM Strategy
- Experience in managing diverse teams and stakeholders across different functional areas
- Experience in regional expansion strategies
- Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
- In-depth Knowledge of relevant OTT Technologies and Platforms