Job Description
About the Role
- As a Community Associate, you will act as the liaison between Craftmerce and its audience.
- You will act as the voice, tone, and moderator of the Craftmerce brand through community support, content
- distribution, and digital engagement to build brand presence and trust, both online and in-person.
Responsibilities and Duties
- Develop a content marketing plan and editorial calendar.
- Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos.
- Provide community feedback to the management and stakeholders.
- Plan and execute community initiatives and programs.
- Monitor social media campaigns and analyse web traffic from the online community using key performance indicators (KPIs).
- Find new marketing and outreach opportunities to push the Craftmerce brand image and value proposition.
- Work with journalists, influencers and PR agencies to ensure accurate brand representation for Craftmerce.
- Participate in social events, corporate events and workshops.
Experience Requirements
- Candidates for this position should have at least 3 years of marketing, content management and publishing experience.
- Experience with social media platforms such as Facebook, IG,Twitter, Email Marketing Channels, YouTube and LinkedIn is preferred as they will be managing the company’s accounts and pages on those sites.
- Knowledge of social media management tools like Hootsuite is important.
- Any professional certification is a bonus, but not necessary. Since this is a dynamic field, the candidate also has to stay up to date with developments, changes and trends in the social landscape.
Qualifications and Skills:
- Ability to develop creative, engaging and original content
- Exceptional written and oral communication skills
- Good customer service and interpersonal skills
- Friendly and outgoing personality
- Knowledge of search engine optimization (SEO) and web metrics
- Proficient in word processing applications, spreadsheets, presentation software and social media management tools
- Good judgment and problem-solving skills