• Application Deadline: Fri, 4 Aug 2023 00:00:00 GMT
• Position: Consumer Lifecycle Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 8 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• To manage and optimize the entire journey of our consumers, from when we reach them to when they become loyal referrers.


• Analysing customer data and metrics to gain insights into customer behaviour, preferences, and trends.

Key Responsibilities

• Develop and implement effective strategies and initiatives to attract new consumers and drive consumer acquisition


• Optimize conversion tunnels and identify channels for reaching potential consumers


• Collaborate with the Growth Marketing team to execute targeted acquisition campaigns


• Review onboarding process to ensure all necessary information, guidance, and support during consumer onboarding, ensuring a smooth and positive experience.


• Address any challenges or question to ensure consumer satisfaction


• Develop & execute strategies to engage consumers and keep them actively involved with the brand


• Implement personalized communications and targeted promotions


• Creating or partnering to ensure we have a consumer loyalty program.


• Analyse consumer behaviour and preferences to identify potential risks of churn


• Develop and implement retention initiatives to ensure consumer loyalty


• Ensure product improvements based on consumer feedback


• Identify opportunities for upselling and cross-selling using our product recommender system


• Work with the B2C Product team to create new products based on consumer feedback.


• Cultivate a community of loyal and satisfied consumers through advocacy programs


• Encourage and leverage consumer testimonials, referrals, and social proof to enhance brand reputation


• Analyse consumer data and metrics to gain insights into consumer behaviour, preferences and trends


• Utilise data-driven insights to optimize strategies at each stage of the consumer lifecycle


• Identify opportunities for improvement and provide recommendations for enhancing the consumer experience.

Education & Experience

Academic Qualification(s):

• A First Degree.


• An MBA will be added advantage.


• Relevant professional qualification(s) will be an added advantage.

Experience (Number of relevant years):

• Minimum of 8 years of relevant experience.