Driving customer growth through strategic partnerships with targeted organizations.
Identify targets/create promotional marketing materialfor brand development and awareness, a social media plan, mapping out important dates, and scheduling initiatives for both online and offline channels.
Digital Marketing through search engine optimization, media and graphic curation (adverts and educational contents).
Review and optimization of patient data across all branches.Analytics, Measure effectiveness of channels, Initiatives and promotions. Identify the most effective with most results.
In-depth knowledge of business products and value proposition towards achieving GrowthManaging and retaining relationships with existing clients.
Increasing client baseSuccess of most initiatives should result at TED been the Eye clinic of choice across all ages and location.
Reporting Relationship
Directly operationally to the Head Administration/HR on a daily/weekly basis
Directly functional to Medical Director on a monthly basis or as required.
Broad Key Performance Indicators·
New businesses, proposal pitches, review new and existing HMO Contracts·
Measurable growth evident from business development drive·
Monitor company website, review and record all web applications e.g. customer appointments.
TED’s rating/significant growth in patient attendance from initiatives.
Prompt weekly/monthly reporting on all projects and initiativesPrivate screenings and outreach projects sourced for all branches.
Patient satisfaction derived from growth strategies.
Profit derived from growth strategies and initiatives.
Required Knowledge
Minimum University degree / HND, Additional qualifications in related field
Skills
Great communication and interpersonal skills
Negotiations and Persuasive Skills·
Data analysis
Business Intelligence
Computer literate with great use of Microsoft office.
Project management/ Execution
Digital Marketing Skills
Research and Strategic analysis
Knowledge enthusiast·
Personal Attributes·
Honest and trustworthy·
Good attention to details·
Proactive and solution drivenProfessional and ability to maintain confidentialityAbility to multitask.