Central - Paid Performance Marketing Analyst at Jumia Nigeria

Job Overview

Location
Lagos, Jigawa
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
54444
Job Views
103

Job Description



Job Description



  • We are seeking a skilled and results-driven Media Planner to join our team. This role requires 4 - 8 year of experience in the media field, with a strong background in media planning or buying.

  • An integrated role with expertise in digital planning and execution is highly valued.


Responsibilities:



  •   Collaborate with the marketing team to develop effective media strategies and plans

  •   Conduct research and analysis to identify target audiences and determine the most suitable media channels

  •   Create media plans that align with campaign objectives and budgetary requirements

  •   Monitor and optimize media campaigns to ensure maximum performance and ROI

  •   Stay updated on industry trends, emerging technologies, and best practices in media planning and execution

  •   Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI) to track and measure campaign effectiveness

  •   Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns

  •   Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans

  •   On top of all invoice, billing and delivery issues. Knows when to escalate discrepancies to the manager.


Requirements:



  •    4 - 8 years of experience in media planning or buying

  •   Strong knowledge of digital media channels, platforms, and tools

  •   Proficiency in using digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)

  •   Analytical mindset with the ability to interpret data and extract actionable insights

  •   Excellent communication and presentation skills to effectively convey media strategies and campaign results

  •   Detail-oriented with strong organizational and time management skills

  •   Ability to thrive in a fast-paced, deadline-driven environment

  •   Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies


We Offer:



  • A unique experience in an entrepreneurial, yet structured environment

  • A unique opportunity of having strong impact in building the African e-commerce sector

  • The opportunity to become part of a highly professional and dynamic team

  • An unparalleled personal and professional growth as our longer term objective is to train the next generation of leaders


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