Execute all tasks and activities related to the marketing of products/ services to existing and prospective customers within the assigned region and business area.
Key Responsibilities
Promote company products by marketing Transkredit’s products and service offerings to current and potential clients within the assigned jurisdiction.
Educate customers on the terms and conditions guiding Transkredit’s products and services.
Inform customers of the distinguishing features and benefits of Transkredit’s new products and services.
Obtain and file supporting documents and customer correspondence required in closing a deal and provide all other administrative support for transactions.
Log and resolve customer queries and complaints, escalating to other support units where necessary to ensure effective resolution.
Participate in the implementation of effective marketing strategies, programmes and activities aimed at meeting customer needs, enhance asset creation and relationship management.
Build and maintain client base through aggressive customer relationship building and management.
Participate in the recovery action on non-performing loans, including watch listed accounts.
Conduct customer surveys and business environmental analysis and generate relevant information for product/ service development.
Prepare/ compile agreed periodic activity and performance reports for the attention of the Team Leader, Marketing.
Requirements
Technical Skills:
Good knowledge and understanding of the dynamics of marketing models.
In-depth knowledge and understanding of the principles of marketing – advertising, brand management, market/sector targeting, product development etc.
Expert knowledge of Transkredit’s products and services.
Possession of in-depth knowledge of customer acquisition/ retention strategies
Good knowledge of the Nigerian Financial Services Industry with emphasis on the mortgage, real estate financing and retail/small business banking sub-sectors.
Soft Skills:
Excellent communication (written and oral), interpersonal and negotiation skills
High level of drive and resilience in achieving set goals/ targets.
Good appreciation and working knowledge of MS Office tools
High sense of responsibility, accountability and dependability.