• Application Deadline: Fri, 4 Aug 2023 00:00:00 GMT
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• City Victoria Island


• Job Field Media / Advertising / Branding 
  

Position Overview

• As a Brand Manager, you will be responsible for developing, implementing, and executing strategic brand initiatives to enhance brand awareness, drive consumer engagement, and achieve business objectives.


• You will play a crucial role in ensuring that the brand's identity, positioning, and messaging are consistent across all channels and resonate with the target audience.


• Additionally, you will collaborate with various cross-functional teams to drive successful marketing campaigns and product launches that align with the brand's vision and values.

Responsibilities

• Analyze brand positioning and consumer insights


• Shape and communicate our vision and mission


• Translate brand elements into plans and go-to-market strategies


• Manage a team of marketing people working on brand initiatives


• Lead creative development to motivate the target audience to “take action”


• Establish performance specifications, cost and price parameters, market applications and sales estimates


• Measure and report performance of all marketing campaigns, and assess ROI and KPIs


• Monitor market trends, research consumer markets and competitors’ activities


• Oversee new and ongoing marketing and advertising activities


• Monitor product distribution and consumer reactions


• Devise innovative growth strategies


• Align the company around the brand’s direction, choices and tactics

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field (a Master's degree is a plus).


• 2 - 5 years work experience.


• Proven experience as a Brand Manager or in a similar marketing role.


• Demonstrated success in developing and implementing effective brand strategies and marketing campaigns.


• Strong understanding of consumer behavior, market dynamics, and industry trends.


• Excellent communication, presentation, and interpersonal skills.


• Creative thinker with the ability to innovate and adapt to changing market conditions.


• Analytical mindset with the ability to use data to drive decision-making.


• Strong project management and organizational skills.


• Proficiency in marketing software and tools.


• Passionate about branding and keeping up-to-date with the latest marketing trends and best practices.

Salary

N150,000 - N200,000 / month.