• Application Deadline:
• Position: Manager, Digital Sales & Support


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

JOB DESCRIPTION

• To drive customer digital platform adoption through digital registrations and utilisation in order to increase revenue and improve client experience on digital channels for existing & new CHNW customers.


• Identify reasons for low digital adoption and develops proposals to remediate; Prepare implementation plans for approved remedial actions and drives execution across Client Coverage teams.


• Provide input into new CVP developments and enhancements that will support digital registrations and continued utilisation of digital channels.


• Provide consolidated reporting of trends for client digital adoption across all sectors and segments; Provide input into campaign development and Marketing briefs to promote digital channels.


• Provide input into execution of Marketing initiatives for key adoption campaigns; Develop a category strategy with regards to initiatives aimed at, adoption and self-service banking.


• To ensure customer adoption and utilisation of digital channels, web, social media.


• Review internal data (including customers, competitors and the external environment) and uses this information to drive digital adoption initiatives and as input into stakeholder reporting.


• Obtain market trends (local and international) as well as customer needs and utilises this information to further provide input into the digital channel adoption plans.


• Work with the digital marketing team to understand customer behaviours as it pertains to traffic building and adoption.


• Review competitor digital value proposition strategies and their positioning in respect of digital banking channel solutions in order to inform adoption tactics.


• Work with the Personalisation and relevant MIS teams to continually analyse customer data and proposes corrective action in order to respond to the customer's needs.


• Ensure relevant, baselining, tracking and reporting of all initiatives related to Digital Adoption.


• Review key customer insights relating to the uptake and utilisation of our digital channels, through constant engagements/initiatives with the Client Coverage teams (i.e. Provinces, Branches, Voice Branch).


• Guide Client Coverage teams to achieve the set adoption targets that will lead to financial growth; Develop business cases that promote digital adoption, including trade off proposals for costs vs benefits.


• Monitor campaign expenditure against adoption growth, revenue and makes decisions to continue or terminate campaigns in collaboration with relevant stakeholders (i.e. line manager, Client Coverage teams).


• Ensure alignment to the People and Culture standards with regards to all employee-related matters; Identify current and potential employee skill requirements in consultation with the People and Culture function.


• Set the example in line with the Groups leadership identity, core values and People Promise.


• Ensure satisfactory audits and ensures that there are no repeat unsatisfactory findings as gauged by Group Internal Audit.


• Manage Operational Risk loss within a prescribed tolerance limit as it pertains to digital adoption.


• Adhere to risk framework, appetite, risk control procedures, governance and risk toolbox.

QUALIFICATIONS

• Minimum of First Degree


• 5-7 years experience in promoting or selling digital banking products and processes. Marketing experience and designing of campaigns. Experience in change management within a digital banking or technology solution environment.

Behavioural Competencies

• Adopting Practical Approaches


• Articulating Information


• Team Working


• Generating Ideas


• Embracing Change

Technical Competencies

• Risk Response Strategy & Risk Identification


• Attitude of Customer Experience


• Commercial Acumen


• Data Analysis