Digital Marketing Officer at HT-Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
55151
Job Views
102

Job Description



Process



  • Responsible for looking into the online marketing strategies for the organization

  • Develop and manage digital marketing campaigns

  • Plan and execute marketing campaigns, and maintain and supply content for the company's job portal

  • Optimize content for the job portal and social networking channels such as Facebook, Twitter, Instagram, Google Plus, YouTube etc

  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

  • Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines

  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

  • Email Marketing:  Creating and executing SMS, and email-based marketing campaigns. Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results. 

  • Follow up leads from different media till payment is made

  • Place order and ensure complete delivery by the operations team

  • Channel customer feedback appropriately

  • Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate

  • Prepare daily, weekly and quarterly feedback such as tracking the website traffic flow and provide internal reports 

  • Executive key instructions as given by head of functional unit

  • Meet monthly and quarterly business targets as determined by management.

  • Look out for the best deals for online payments (no fee or low fee substitutes)

  • Knowledge and experience of using content management system (CMS) desirable

  • Timely provide information needed by other employees


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