Manager - Sales and Trade Development Imo at MTN Nigeria

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
55170
Job Views
73

Job Description



Mission



  • Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations. 

  • To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.


Description



  • Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.

  • Identify, create, and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.

  • Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region

  • Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.

  • Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.

  • Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.

  • Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.

  • Ensure standard look and feel across all MTN retail outlet types in the territory

  • Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel

  • Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.

  • Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.

  • Collaborate cross functionally – NWG, Marketing, Enterprise Solution, Customer Relations in the regional and territorial engine rooms to ensure commercial alignment in achieving the objectives of revenue, profitability & market share in the sub-region.

  • Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

  • Identify training requirements of team members, develop program to address knowledge gaps and implement training interventions for retail participants to ensure adequate knowledge of MTNN products.


Education:



  • First degree in any related discipline 

  • Possession of a master’s degree may be advantageous

  • Fluent in English


Experience:


6 - 13 years’ experience which includes:



  • Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others.

  • Experience working in a medium to large organization.

  • Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry.


Closing: 15 August 2023


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