• Application Deadline: Fri, 18 Aug 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦200,000 - ₦300,000/month
  

Key Accountabilities:

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.


• Develop and execute comprehensive marketing plans and strategies to promote our business and build brand awareness.


• Monitor and analyze market trends, customer behaviour  and competitors to identify opportunities and adjust marketing strategies accordingly.


• Identify target customers and devise effective marketing ways to reach and attract them.


• Create compelling and persuasive marketing content for various channels, including websites, social media platforms, email newsletters and print materials.


• Manage online marketing efforts, including search engine optimization (SEO), search engine marketing (SEM) and social media advertising.


• Work with the content creator to create and implement strategic content for our company’s website and all social media platforms.


• Dispatch email marketing campaigns.


• Monitor key online marketing metrics to track success.


• Create and maintain online listings across e-commerce platforms.


• Collaborate with the creative team to produce engaging visual and multimedia content, such as images, videos and infographics.


• Coordinate promotional activities and events to increase brand visibility and customer engagement.


• Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement.


• Collaborate with external agencies or vendors to optimize marketing campaigns and ensure brand consistency.


• Track and measure the effectiveness of marketing campaigns using analytics tools and provide regular reports on key performance indicators (KPIs).


• Stay updated on industry trends, emerging technologies and marketing best practices to continuously improve marketing efforts.


• Maintain effective communication and collaboration with cross-functional teams, including sales, operations and customer service.


• Optimise website structure and content for search engines and the use of paid online adverts to generate qualified leads for sales purposes.


•  Prepare accurate reports on our marketing campaign’s overall performance.


•  Identifying the latest trends and technologies affecting our industry.


• Working with the team to brainstorm new and innovative growth strategies.

Requirements:

• Proven experience in marketing, preferably in the manufacturing industry.


• Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.


• Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and content management systems (CMS).


• Excellent written and verbal communication skills with the ability to create compelling marketing content.


• Analytical mindset and proficiency in using data to drive decision-making and measure campaign performance.


• Creativity and a keen eye for design, with the ability to collaborate effectively with graphic designers and content creators.


• Strong project management skills with the ability to prioritize tasks and meet deadlines.

Qualifications:

• Bachelor's degree in Marketing, Business Administration or a related field.

Experience:

• Must have a minimum of 3 years post-graduate experience in digital marketing.